Mar 03, 2014

ask measure learn book ASK MEASURE LEARN
Using Social Media Analytics to Understand and Influence Customer Behavior
Soumitra Dutta, Lutz Finger
Publisher: O'Reilly Media
Paperback: 338 pages
ISBN-10: 1449336752 , ISBN-13: 978-1449336752

I first learned about ASK MEASURE LEARN from O’Reilly Strata 2014 (Santa Clara, CA) while watching the audience excitement on social media during Lutz Finger’s presentation.

I just completed reading ASK MEASURE LEARN and would highly recommend this book to anyone interested in optimizing value from social media analytics. Authors of the book offer a comprehensive primer on understanding big data with numerous case studies from industries across many sectors that could benefit managers, data scientists or anyone interested in data analytics. I am also impressed with the extensive collection of references providing a wealth of information and interesting perspectives (see my tweets below). The Appendix provides a comprehensive collection of relevant and up-to-date resources for further reading.

As a self-taught big data beginner, I now have a better awareness of big data and the right set of questions to ask in addition to surrounding complexities. I was sharing my notes as I was reading. Below are my tweets.


I strongly believe in leveraging analytics to improve services and user experience. I reviewed ASK MEASURE LEARN as a part of O’Reilly Reader Review Program


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Harish Chakravarthy Harish Chakravarthy is an intrapreneur leveraging technology to make a positive difference. Interests include API integration, user experience, data visualization and analytics. Detailed bio.

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