Book Review: ASK MEASURE LEARN
ASK MEASURE LEARN
Using Social Media Analytics to Understand and Influence Customer Behavior
Soumitra Dutta, Lutz Finger
Publisher: O'Reilly Media
Paperback: 338 pages
ISBN-10: 1449336752 , ISBN-13: 978-1449336752
I first learned about ASK MEASURE LEARN from O’Reilly Strata 2014 (Santa Clara, CA) while watching the audience excitement on social media during Lutz Finger’s presentation.
I just completed reading ASK MEASURE LEARN and would highly recommend this book to anyone interested in optimizing value from social media analytics. Authors of the book offer a comprehensive primer on understanding big data with numerous case studies from industries across many sectors that could benefit managers, data scientists or anyone interested in data analytics. I am also impressed with the extensive collection of references providing a wealth of information and interesting perspectives (see my tweets below). The Appendix provides a comprehensive collection of relevant and up-to-date resources for further reading.
As a self-taught big data beginner, I now have a better awareness of big data and the right set of questions to ask in addition to surrounding complexities. I was sharing my notes as I was reading. Below are my tweets.
"Privacy and open data will become more important over time, and will be the key to gaining trust from your customers" #AskMeasureLearn— Harish Chakravarthy (@harishvc) March 2, 2014
#AskMeasureLearn "Human nature is more complex & less deterministic than our best algorithms can deduce today … not a guaranteed solution"— Harish Chakravarthy (@harishvc) February 27, 2014
Going to tweet my notes & lines from the #AskMeasureLearn book as I read along.— Harish Chakravarthy (@harishvc) February 27, 2014
I strongly believe in leveraging analytics to improve services and user experience. I reviewed ASK MEASURE LEARN as a part of O’Reilly Reader Review Program